Giving Back on Black Friday

On Black Friday instead of unnecessary discounts we donate 100% of profits from the day to charity. For two years running we have supported the Starlight Children’s Foundation, a charity brightening the lives of seriously and terminally ill children. Helping over 500,000 children every year who are hospitalised, Starlight provides fun entertainment, laughter and distraction to children in every children's hospital ward and hospice.

“Often treatment of cancer or other serious illnesses in children involves unpleasant and painful procedures; it is very difficult to make a child happy at this time. This is what Starlight does best in hospitals and hospices all over the country.” Leading Consultant Children’s Cancer Specialist (source)

Being an ethical business we know it is important to give back. Black Friday, the epitome of unethical consumerism, was an obvious choice. Black Friday encourages more businesses to squeeze factories even further, cutting corners and exploiting workers for our “bargains”, after all someone somewhere always pays the price.

We decided to make a stand, in an attempt to offset some of the negative aspects of the day we decided to go against the grain and turn this into a day of giving instead of a day of exploitation.

What they said about us:

@AWLoves: Wouldn't this be amazing if this was at the heart of all businesses on #blackfriday ? 100% sales go to charity.

‏@helloiamkate: Yes! @ethicaldotmkt are donating 100% of profits on #blackfriday to Starlight children's charity. I'm proud to work with them :)

@bylawlondon: A refreshing alternative #blackfriday, how you choose + where you choose to spend your money is your vote on how you want your society to be

For more information about Black Friday and consumerism see our blog post by Founder Raquel here.

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