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Supporting Women's Aid This Black Friday

9 November 2021

As many of you know I'm the co-founder of Back when we first launched we made a pact to always try to go against the grain creating a business that makes a real difference. So on Black Friday instead of unnecessary discounts we donate 100% of profits from the day to charity.

Every year we have tried to support different charities as best we can, previous years have seen us donate to Starlight Children's Foundation and The Trussell Trust. This year, we've selected Women's Aid and here's why:

  • Approximately 1.6 million women experienced abuse in the year ending March 2020.
  • Every fortnight, three women are killed by a partner or former partner.
  • One in seven children grow up having witnessed and experienced domestic abuse.

These are stats we can't ignore and these stats are why we have chosen to support Women's Aid by donating 100% of profits this Black Friday.

For more information or to access their services below are some useful links:


Love Respect:

Survivors’ Forum:

Live Chat Helpline:

Survivors’ Handbook:


Twitter: @womensaid

Instagram: @womens_aid