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"I ensure that every part of the process is as fair and sustainable as possible. From using waste-free printing companies to sourcing quality FSC recycled paper and making sure the production line is ethically sound; this is at the core of what I do."

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About our shop


After completing a degree in Fine Art: Painting and a course in graphic design I worked on women's and parenting magazines. Some years later, feeling deeply dissolusioned by the world of commercial publishing I launched my own indie magazine, EggMag, a beautiful freebie that inspired people to live more sustainably without living less.

After EggMag printed it's last page, the creative quirk and sustainability / ethical ethos remained the inspiration for most of my work. I always keep the environment and my supply chain in mind, and am determined to play a part in moving towards a more ethical, respectful and environmentally conscious society. That, mixed with an unstoppable urge to draw and craft and create has lead me to create my illustration range, which will evolve and expand before your eyes on ethical.market!

Now, with two young kids, I can now juggle my illustration commissions and selling beautiful, ethical products around being a Mama.

See our products


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