Privacy Policy

Who We Are

At (The Lost Lanes Ltd) we are committed to maintaining trust and transparency for the visitors to our website. We strive to be an ethical company in many ways. This includes not being in the business of selling or trading email lists or customer information for marketing purposes, that just doesn’t fit in with the kind of company we are. In this Privacy Policy we provide lots of details about when and why we collect customer information, how we use it, and the limited conditions in which we may to disclose it to others.

Third-party Links

The website may include links to third-party websites, plug-ins and applications. When you click on these links or enable those connections you may allow these third parties to collect data and personal information about you. As we do not control these third-party websites we cannot be held responsible for their privacy statements. As a result, we encourage you to read the Privacy Policy of each website you visit.

Website Cookies

Our website uses cookies to collect and store some pieces of information. This information helps us to make the website better and to make it easier for our customer to use. Cookies helps us to to collect information including details about which pages customers visit, and which products people are buying. They also help us to provide essential functionality like the shopping cart so that you can use the site easily.

You can see more details in our Cookie Policy.

What we collect

So that we can process your order and manage your account with us we need to collect some details from you. This information includes:

  • Shipping and Billing Name
  • Shipping and Billing Address
  • Contact information including email address and phone number
  • Information about the products you have ordered
  • Profile information you provide when creating an account including username and password
  • IP address used to connect to our site
  • Marketing preferences

Why we need your information and how we use it

We rely on several legal bases to collect, use, and share your information, these include:

Where it is necessary to complete the contract we have entered into or are about to enter into with you.

Where it is necessary for our legitimate interests (or those of the third parties we work with) and your interests and fundamental rights do not supersede those interests.

Where it is necessary to comply with a legal or regulatory requirement.

Third Parties

Vendors When you place an order with us, we share your details with the relevant vendor on our marketplace so that they can process this order and deliver it to you.

Cloud storage providers We use cloud computing and storage platforms that securely store all of our company data, including the customer details.

Payment providers To enable payments to be made on our site, we facilitate the secure sharing of your financial data with payment providers so that this can be processed.

Customer service communication platforms When you make contact our customer service team, we share your details with our customer service platform provider.

Delivery companies So that your order can be delivered to you, your details will be shared with delivery companies.

Mailing Lists We collect some personal information as part of the registration process for our email newsletters. We use the information to send you relevant information about products and news. We may also contact you if we need to obtain or provide additional information. We never share email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our email newsletter. As part of this service we gather statistics about email opening and click rates using industry standard technologies which helps us monitor and improve our newsletter. For more information, please see MailChimp’s privacy notice.

You can unsubscribe from these newsletters at any time by clicking the unsubscribe link at the bottom of any of them.

Integration of the Trusted Shops Trustbadge Following an order, the Trusted Shops Trustbadge is incorporated into this web page in order to display our eventually collected reviews.

In balancing the various interests, this serves to safeguard our legitimate prevailing interests in an optimised marketing of our offer. The Trustbadge and the services advertised are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Köln.

Whenever a Trustbadge is called up, the web server automatically stores a so-called server log file which contains, for example, your IP address, the date and time of retrieval, the data volume transferred and the requesting provider (access data), and documents the retrieval. This access data will not be evaluated and will be automatically overwritten seven days after your visit to the page.

Other personal information will only be transferred to Trusted Shops if you decide, after completing an order, to use Trusted Shops products or have already registered for their use. In this case, the contractual agreement between you and Trusted Shops applies.

Data Retention

We retain your personal information only for as long as necessary to provide you with the services described in this Privacy Policy. However, we may also be required to retain this information to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements. As a result we generally retain this information for 7 years.

Your Rights

If you live in certain territories, including the EU, you have several rights in relation to what we do with your personal information. These include:

You may have the right to access the personal information the we hold about you.

You may have the right to change, restrict or delete the personal information we hold about you. This may not occur in exceptional circumstances (for example when we are required to store it for legal reasons).

You may have the right to object to us processing some of your information based on our legitimate interests and also receiving marketing messages from us after providing your express consent to receive them.

If you reside in the EU and wish to raise a concern about how we use your personal information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold. For the purpose of EU data protection law please email our data protection officer Raquel Wallace on for any questions or concerns.

Changes to this Privacy and Cookie Policy

We review our Privacy and Cookie policies intermittently and you are welcome to visit this page to review any updates whenever you wish. The last update was completed on 13th May 2018.