The connection between climate change and fashion is pretty apparent. But as the fashion industry continues to grow and consumer opinions begin to change, it has become more and more important for brands to consider their impact on the environment.
So what’s wrong with cotton? Well, traditional cotton production uses massive amounts of water, pesticides and fertilizers. Leading to soil degradation, water pollution and harm to wildlife.
LOW WATER USAGE
However an eco fabric such as bamboo, is a sustainable alternative that offers numerous environmental benefits.
One of the key reasons why bamboo is better than cotton for the environment is its low water usage. Bamboo is naturally drought-resistant and requires only a fraction of the water needed to grow cotton. In addition, bamboo grows quickly and doesn’t require the use of pesticides or fertilizers. Reducing the amount of harmful chemicals released into the environment (win-win!).
Bamboo is also biodegradable, making it a more sustainable option than synthetic fabrics like polyester. After its lifecycle is over, bamboo will break down in the soil. Leaving no harmful residuals behind. In contrast, synthetic fabrics can take hundreds of years to break down. They also release harmful microplastics into the environment.
LUXURY FEEL WITHOUT THE SACRIFICE
Another benefit of bamboo is its versatility as a fabric. Bamboo fabric is incredibly soft, durable and has excellent moisture-wicking properties. Making it a great alternative to cotton for clothing and textiles.
Bamboo also has natural anti-bacterial properties, which helps reduce the amount of chemicals used in fabric processing and helps prevent the growth of bacteria in clothing.
Obviously not all brands and retail outlets offer bamboo as an alternative. But it’s definitely out there. Small indie brands are particularly savvy to this new fabric. It’s definitely worth a bit of online research before selecting your next workout outfit or your new piece for your wardrobe.